Why Working in Digital Media is the Perfect Choice for a Millennial

By this point it shouldn’t have escaped your notice, you must have heard the hype, the digital skills gap is here and it’s set to widen.

With brands increasingly throwing more and more cash in the way of anybody that can <insert fancy sounding digital skill> , the spotlight is well and truly on the world of digital more so than ever before. With this new shortage of skills and increased demand comes bigger budgets, increased wages, and more opportunity for career development…. What’s the catch??

There isn’t one!

So with a predicted 150,000 digital skilled jobs  by 2020 and insufficient supply of digital professionals to fill them it seems like a no brainier….right?

But what sort of job can I expect to be doing I hear you collectively cry?

Basically every job these days involves some sort of digital skill requirement. For the purpose of this blog I’m going to talk about two positions that I consistently find employers looking for.

UX and UI Designers

You’ve likely overheard discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. But what does this actually mean and what are skills requiredto be a UX or UI Design superstar? UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. The roles may involve working closely but they are incredibly different, referring to very different parts of the process and the design discipline. Where UX Design is more analytical and technical, UI Design is more graphic design focused, though the responsibilities are more complex.

As Rahul Varshney, Co-creator of Foster.fm puts it:

User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper mache on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.”

What make a great UX Designer?

It’s hard to level this one out as UX Designers are such a varied bunch. Some have technical background; others come from a psychology or graphic design background. Basically UX designers have quite a varied skill set, which is a good thing because to a large extent UX designers should be a jack of several trades, and a master of some. UX designers should have excellent design and research skills, along with a good knowledge of related skills, such as graphic design, software development and project management.

UI designers are pivotal to creating the “face” of a website. The user interface can leave the best or the worst first impression on its user. A great UI Designer should build on his/her user knowledge to deliver simple user-centric UI designs. With the ever changing market dynamics a superstar UI designer will need to keep up with modern design trends and be updatable to quickly adapt to market conditions, with a keen sense for user psychology.Here at Arch Graduates we build UX and UI Designers for businesses just like yours. Put simply, you will not be able to find people to join your business that have the skills that we provide.

If you want to find out more about becoming a digital hero or bringing a digital superstar into your business get in contact.